The Grassroots Produce Stand That Runs Itself

Wouldn’t it be great if you could buy and sell the produce you and your neighbors are growing? Often, we grow much more than we need and leave much of it unpicked, to rot on the vine. Now this is fine from the plant’s perspective – they love returning nutrients back to the soil – but what if you could put your excess produce to work for you, and make friends in the process?

This is a romantic idea for many, but few are willing to quit their day jobs and start a produce stand – it’s a mostly seasonal, not extremely profitable business that involves a lot of sitting around, waiting for customers and worrying about expired produce.

But what if every neighborhood had its own produce stand?

Imagine a place in your neighborhood where everyone drops their excess produce – it could be a garage or shed with a few shelves and a refrigerator. A whiteboard lists what’s available, a group text lets everyone share updates through SMS, and money exchanges hands informally through Venmo or another digital payment processor.

In order to succeed, this project needs to require a minimal ongoing time commitment. The neighborhood collaborates to stock the stand, and you simply open in the morning, close at night, and remove old inventory (one of the perks of providing the stand to everyone). You shouldn’t have to rely on heavy advertising to the public – the neighborhood itself provides both supply and demand. Depending on zoning regulations, you may need to run this as a non-commercial project.

What you’ll need:

1. A Building

You’ll need some kind of building – likely a garage or shed, ideally not attached to your house. Have a door you can leave open for guests. Inside the building, you’ll want some shelves, a refrigerator (sometimes you can find a used retail display refrigerator for a few hundred bucks), and maybe a freezer. You’ll also want a whiteboard. Stock the shelves and refrigerator with numbered plastic containers for storing the produce. Or simply stack wooden crates on their sides for instant shelves.

2. Merchandise

Whatever you don’t eat from your garden, place in the produce containers. On the whiteboard, list the number of the container, the date, what it contains, the price per each, and your Venmo account name for people to send you money.

3. Customers

Knock every door in your neighborhood, telling them about the new grassroots produce stand. Anyone who has something to sell can stop by, place them in a bin, and write the item, date, price, and Venmo handle on the whiteboard. Sign them up for Venmo so they can give and take payments, and also get them signed up for GroupMe or another group chat app, so they can alert the group whenever they place something in the market.

4. A workflow

In the morning, open the shop, harvest what you can from the garden, and stock the shelves. Text the group to let them know what you placed on the shelves. Others will do the same. After a certain number of days (3-5) other vendors should return to take their leftover produce, or have an agreement that you will take it or buy it at a significant discount to help pay for the cost of running the stand.

Recommended Supplies:

  • Wooden Crates – Buy from a local hardware store
  • Refrigerator – Ideally a used display refrigerator with a glass front (you can find them on Craigslist), but anything will do
  • Whiteboard or Chalkboard – Cheapest option is to buy a sheet of masonite whiteboard from the hardware store and have it cut to size
  • Plastic containers – For holding refrigerated produce. Number them for identification. Make sure you measure your refrigerator
  • Venmo – Allows neighbors to send each other payments for produce. You won’t need a cash register.
  • GroupMe – Allows neighbors to notify each other when something new has been placed in the market


Recommended Reading: The Market Gardener by Jean-Martin Fortier


Benefits and additional ideas:

  • Get more people eating and growing fresh food
  • Use up everyone’s surplus produce, instead of letting it go to waste
  • Generate some income for yourself, and anyone in the neighborhood who could use a little more cash
  • Become the social hub for the neighborhood. Maybe put a few couches, a table and chairs, and some games in your shed. You’ll make a bunch of friends. Try hosting informal garden dinners
  • Diversify what you eat – you can start to specialize and share throughout the neighborhood. Not everybody needs a quince tree, but one grower can supply the entire neighborhood.
  • Share recipes. Many people may not be familiar with a particular plant or vegetable. Print off recipe cards and make them available at the stand.
  • In the off-season, share canned goods and other non-perishable foods and crafts.
  • Hold cooking demonstrations and gardening classes. Just make sure you have enough chairs for everyone
  • Once you have a brisk trade going, talk to local organic growers or community gardens and let them know about the market. They may drop off their excess produce if you have space.

How churches can promote local food

I was chasing my two-year old around today after church, and went through a mental exercise; I tried to tally up all of the food-bearing plants on the property, and was surprised at not only how much food we pass over in our daily routines without even noticing, but also the interesting culinary picture all these crops painted together.

I know at first, many people scoff at the thought of eating something they see every day – as if these crops are sub-par food options you should only eat when you’re starving – but there are many common landscaping plants and weeds that began as cultivated crops, and if you pictured them in the produce aisle, next to all the other fruits and vegetables for sale there, you’d start to understand not only that they’re just as “real” as the foods you normally consume, but you’ll also get a sense of the enormous amount of food all around us that goes unharvested.

I’ve noticed that many of the food cultures I admire around the world originate from a close relationship between people and the crops that grow naturally around them. You could say in almost any country outside of the United States, that foraging is a normal part of one’s culture and diet. Virtually all of the interesting cuisines out there are assembled largely from the foods that naturally occur in those places. And now you compare those to the food culture of the United States, where the mind-boggling variety and year-round accessibility of almost any food, actually makes our diet less interesting.

With that point in mind, I looked around today and asked myself what a local diet would look like in my town. What fun local customs could develop around the harvesting and processing of these crops?

Of course, it begins with a lot of greens…


you may scoff (I did after three unsuccessful attempts to make them edible) but dandelions are actually a perfectly good green. I make no pretenses of enjoying the taste of the raw leaves, but if you blanch them in boiling water and then saute , they are a perfectly decent cooked green with almost no noticeable bitterness.

Wood Sorrel

This ubiquitous weed is a delicate green that many children discover on the playground. Its clover-shaped leaves are sweet with a sour finish, due to the high acid content. While there are commercial varieties of sorrel under cultivation, this smaller, wild version is perfectly edible, either fresh in a salad, as a microgreen, or in a soup (I like to make a creamy potato soup, toss in a huge handful of sorrel greens, and then garnish with crumbled bacon and cream.)

Chefs recommend you don’t overload yourself on sorrel, as the oxalic acid can be hard on your kidneys. I think you’d probably grow tired of it before it did you any harm.


Here is another powerhouse vegetable that is easy to love. Saute, blend in a smoothie, or even pickle. The semi-succulent leaves are mild but will hold up in a stir fry or almost any other application. It is called verdolaga in Latin-American cuisine, and is well-loved.

Notice how the American diet contains minimal greens, while they play a major role in other cultures. The modern Greek diet, considered one of the healthiest in the world, has a heavy focus on fresh seafood and local greens. What’s interesting is that it was borne out of poverty – Greece was practically destroyed in the two Great Wars of the 20th Century, and locals turned to foraging to scrounge up whatever would fill their stomachs.


For some reason this berry crop has not caught on in the United States, but it is beloved around the world, especially in Eastern Europe and Russia. The berries can be eaten fresh, preserved, and made into juice and wine. The mulberry tree is also the habitat of silkworm moths. In famine, the inner bark can be tenderized and eaten, but we wouldn’t recommend it.


This one requires no introduction; you’d easily pay $2-4 a piece for pomegranates at the supermarket. Not only are the seeds eaten fresh, but pomegranates can be juiced and also turned into a delightful molasses. Here in Southern Utah, they grow like a weed. Still, you’d be surprised how many pomegranates I see in people’s yards, rotting on the branch.

Purple Leaf Plum

These landscaping trees are extremely common and also prolific bearers of tasty fruit, but you don’t often see people eating them. Why not? They’re just like a plum from the store, only smaller, and they actually taste better than store plums, since you can wait until they’re perfectly ripe before picking them. In addition to eating them fresh, we like to make plum butter – just mush them until you can extract the pit, then reduce down in a crock pot and blend. You can also make them into vinegar.

Pine Nuts

While somewhat difficult to harvest and shell, pine nuts are a valuable food crop and are still an important part of the U.S. native cultures where pine trees grow native. And they grow all around us! Why not embrace this local crop by teaching the community to harvest and process pine nuts? It’s actually a fun group activity.

Button Mushrooms

Did you know that without fungi, our forests wouldn’t survive? Microscopic threads of fungus live in our soil, attaching to the roots of trees. This symbiotic relationship pulls nitrogen and minerals out of the soil, making them accessible to the tree, while the fungus feeds on some of the sugars from the tree roots. The mushrooms you see are the brief reproductive period of the fungus.

I noticed a cluster of some kind of button mushroom growing around the base of a mulberry tree, and realized we could easily inoculate the soil with edible mushrooms, picking them as they emerge.

Estimated yield from church property

  • 20 lbs dandelion greens, plus flowers for frying
  • 15 lbs sorrel
  • 10 lbs purslane
  • 30 lbs pine nuts
  • 100 lbs plums
  • 60 lbs mulberries
  • 10 lbs button mushrooms

What can we do?

I’ll admit, I didn’t pick any dandelion greens to take home with me, but what if I did? Why couldn’t we incorporate foraging and local food harvesting into our cultural and religious institutions? Imagine if every church made a conscious decision to plant edible (ideally native) landscaping suitable to the local climate. What if they also made room for a few garden beds, and taught brief classes on how to harvest and prepare the local food crops around them. Southern Utah might have workshops on prickly pears and pomegranates, or pine nuts and wild greens. The youth or unemployed could be put to work harvesting produce from the grounds and bringing it to market. Local greens could be harvested on a regular basis and sold at farmers markets or local restaurants. The hungry could be encouraged to forage for food on the property, and would also have access to classes on how to prepare what they find.

Imagine the global implications of each local organization taking a little thought toward food production and self-reliance.

What ideas do you have?

Conquering the mental game of sales calls

In the last post, we discussed some tactical ways to make phoning easier. Now I’d like to talk about conquering the mental and emotional aspects of sales calls.

Rewrite your inner dialogue

“I’m bugging these people. They all hate me”

“I hate this. I can’t do this. This is awful!”

“If I don’t set ten appointments this week, my business is going under. I’m failing.”

Even the most seasoned sales professional still has these feelings of fear when they start dialing. The key to a successful day is not learning to ignore or suppress these feelings, but to recognize they are untrue, and to replace them with statements that are actually true.

“My time is valuable, and I’m a useful person to know. it is absolutely worth this person’s time to meet with me.”

“This is hard work, but I’m actually good at it. I am making all my dreams possible right now.”

“It’s no big deal if someone isn’t interested. My schedule is filling up with other people who are. The world is full of exciting possibilities.”

Chop your work into manageable pieces

How do you feel when you look at this empty calendar?

If you’re like me, you probably don’t feel too good. Look at that vast sea of white – all that empty time that needs to be filled. In one word: overwhelming.

Now look at this:

Same calendar, but different view. All I’ve done is listed my available appointment slots in the margin of my call sheet. I space my appointments every 90 minutes, so out of all that open space, I’m really able to fit a certain number of slots.

This looks much more manageable. Instead of telling myself “I have to fill an empty schedule,” I say “I only have ten spots open in my calendar.”

It also makes scheduling easier. When I have the prospect on the phone, I don’t even have to pause; I tell them “If Tuesday works for you, I have a 10:30 open; otherwise, how does 4:30 work on Wednesday?” They pick the time, I cross it out and write them down next to it. Bam, my schedule is filling up quickly. (Just remember to transfer the info to your digital calendar at the end of your phoning session).

Hit a baseline milestone, and then do a little bit more

I’m not big on goals. I think the act of setting goals makes you miserable and stressed out. With that said, I’m all about having a vision and setting milestones that let you know if you’re on your way to achieving that vision.

Find a minimum baseline of activity you need to complete to be on track to achieve what you want. Say it’s six appointments per week. While you are phoning, look toward that milestone of six appointments and every time you set an appointment, say “I’m only five away from achieving my dreams.” “I’m only four away from achieving my dreams.”

Then, when you hit your six appointments, your week is already a success! Hold a 30-second celebration, pat yourself on the back, and then do just a little bit more. Any additional work is icing on the cake, so set a second milestone just a little bit higher than the first, and have a clear picture of what you will accomplish if you consistently work at that level.

The key is to allow yourself to enjoy the feelings of success as soon as you are doing the things that will get you there. Don’t postpone fulfillment until some imaginary endpoint when you’ve finally achieved everything you ever dreamed. That point is in the future and it’s hard to realistically measure future fulfillment. Just feel great now – you’re doing everything right.

What this site isn’t

Let’s get this out of the way. I’m not a millionaire, and I get put off by those sleazy promotional squeeze pages showing a dudebro buried in a pile of five-figure checks, along with a screenshot of his huge house and bank account balance. If you’re looking to get rich next month through some trick online, you should probably look elsewhere. Actually, don’t look elsewhere – just keep reading and I’ll help you find something that actually works.

[Stereotypical pile of checks. These aren’t mine]
If you haven’t figured it out already, you’re not likely to repeat the success of the get-rich-quick, “download my eBook and learn how to earn six figures through affiliate marketing in two weeks” strategy. Yes, it has worked for some people, but the people selling these programs have paid their dues in other ways, and they usually don’t sell their “secrets” to the masses until they’re played out and unprofitable. I’m not saying affiliate marketing is a bad business model, but if you feel drawn to it, plan on putting in just as much work as any other small business opportunity. There are very few honest and decent get-rich-quick ideas, and most of those involve huge amounts of luck and risk tolerance.

So it’s not get-rich-quick. Why should I follow your blog?

There’s a better way to building success, and you can do it! I know because I’m terrible at this stuff, and it’s working for me.

In the last two years, I have:

  • Left a stressful corporate job that sapped my time and energy
  • Overcome “imposter syndrome” – the fear that I could never be a “real” business owner
  • Established a successful small business that pays my bills and puts me on track to accomplishing my life goals
  • Set up a steady work routine that isn’t difficult, keeps me busy, and grows my business
  • Enjoyed the flexibility of working for myself, when I want to work

So how can I start a successful business?

You can be just as successful as the dudebros in those sleazy promotional videos. This is absolutely true. But if you interview a hundred people who have reached that point, you’ll find for every one or two successful internet marketers, there are ten successful window cleaners, gardeners, and window tinters. My point: avoid the infomercials and do what actually works 95% of the time – and that is to start a business that provides actual value that most everyday people will pay for, instead of looking for schemes online.

Start a business. Any business, really. Extra points if it’s a tried-and-true, no-frills small business idea that’s been done a thousand times. Those are the likeliest to make you money and turn into a valuable book of business over time.

Through a series of interviews with other business owners from various industries, I want to show you that it is less important what you do, and more important that you follow a common formula of learning to believe in yourself, establishing a system of disciplined growth, and once you find that groove, putting in a few years of decent work to build your business and climb into success.

This sounds less exciting than that infomercial.

It’s actually much more enjoyable and fulfilling! What would you rather do: watch a few Youtube videos that make you feel bad for not being filthy rich, but only give you vague or bad information; or, see how the other 95% of business owners have built their success, using simple, tried-and-true methods?

I’m not going to pretend to be the source of all small-business wisdom; I’m just a fellow traveler like you. But as I interview other business owners and collect their wisdom, sharing some of the things I’ve gleaned for myself as well, I think we both can find a more rewarding life.

What do you say? Are you up for the journey?

I hate making sales calls. Can I really be successful?

For a guy who depends on sales calls for his living, you think I’d be more disciplined about doing them. I actually hate them. Or, I used to.

I remember my first Monday on the phone. My hand was shaking as I dialed – I was that nervous.

I used to worry that the fact that I despised the phone meant I couldn’t be successful at my job, but as I asked around I found that many successful business owners have some routine activity they have to do, that they hate. But they all find a way to get through them, even thrive on the activity. I realized that success is not about finding that mythical business opportunity that fits you like a glove – instead, it’s about finding a way to push through the one or two hard parts of your job and doing them anyway.

Over the last two years I’ve found that not only can I become good at cold calls, but I can learn to be disciplined about them as well. I have since turned a corner in my business and it’s an immense relief not to hate them anymore.

Here is the routine I’ve developed:

  1. Have everything prepared beforehand. If I want to have a successful phoning session on Monday, I have to research and prepare my leads list on Friday. It’s printed out on my desk, so when Monday morning rolls around I have a list, a pen, and my phone on my otherwise clear desk. No distractions or excuses, and NO TECHNOLOGY. Just my piece of paper and phone.
  2. Have a set time to get it done. I make my sales calls every Monday between 11am and noon. I treat it as an appointment, and I know by noon that it will be over. As soon as 11:00 hits, I start dialing without even allowing myself to think whether I want to do this or not.
  3. Get out of the house. There are a thousand potential distractions at home. I take my leads list to the park or a quiet corner of a hotel lobby. Or if the weather is nice, I just walk around the neighborhood and call while I burn a few calories. Being away from the familiar distractions allows me to focus on the one thing I need to do, and get it done so I can move on to things I enjoy.
  4. After the work is done, reward yourself. I love gelato, and there’s this wonderful gelato shop around the corner from my house. After a successful phoning session, I’ll treat myself to a $2.50 scoop, sit back, and envision the successful future I just made possible.

These are the tactical tips that have made things easier for me. Next, I’d like to discuss the mental game of sales calls.

“I wish I could be a travel blogger…”

I love travel blogs – I could read them all day. People who are courageous enough to quit their job, sell their car, and leave everything behind to travel full-time inspire me. I’ll often stare out the window and imagine living that dream, and I won’t lie; it sounds good.

But for most of us (myself included) that dream is not practical. I have a wife and two kids, a bit of stuff, family, friends, and student loans…plenty of things that I can’t leave behind.

Still, I would like to travel the world; I’d like to leave the 50-hour work week behind; I’d like to spend time in beautiful places that inspire me. Are those things unattainable, simply because I have ties here at home that I don’t want to break?

If you feel at all like me, then this blog is for you.

Keep in mind that while you’re fantasizing about internet cafes in Bangkok and hostels in Peru, also know that isn’t the entire story. If you read closely enough (and some bloggers are even upfront about it) you’ll see cracks in the Instagram facade: traveling 12 months a year is exhausting; unless you have a trust fund or run one of the top 50 travel blogs, money will often be a source of stress; in addition, you can actually become pretty lonely on the road. In short, the lifestyle can wear you down over time.

Is the door closing on the travel blogger lifestyle? Or is there an even better way out there?

What if you could see the world without severing ties at home; find fulfilling work that pays for your lifestyle without chaining you to an office job or a boss; and

I’ll tell you about my journey: In 2015 I left a stressful corporate job behind, bought a small franchise, and relocated from Seattle to St. George Utah to run a local magazine. St. George is similar to Boulder, Colorado in some ways – it has stunning outdoor scenery, nearly everyone is a world-class athlete, and there are virtually no corporate jobs: if you want to live here, you have to make your own way. It’s a city of nomads, digital and otherwise.

Over the next several months I’ll be relating my journey, the things I’ve picked up, and I’ll be interviewing other hometown nomads – people who live in a place they love, have rewarding, flexible work that supports their lifestyle, including as much travel as they want. I hope you’ll find this lifestyle is very doable. There’s room for you here.