What this site isn’t

Let’s get this out of the way. I’m not a millionaire, and I get put off by those sleazy promotional squeeze pages showing a dudebro buried in a pile of five-figure checks, along with a screenshot of his huge house and bank account balance. If you’re looking to get rich next month through some trick online, you should probably look elsewhere. Actually, don’t look elsewhere – just keep reading and I’ll help you find something that actually works.

[Stereotypical pile of checks. These aren’t mine]
If you haven’t figured it out already, you’re not likely to repeat the success of the get-rich-quick, “download my eBook and learn how to earn six figures through affiliate marketing in two weeks” strategy. Yes, it has worked for some people, but the people selling these programs have paid their dues in other ways, and they usually don’t sell their “secrets” to the masses until they’re played out and unprofitable. I’m not saying affiliate marketing is a bad business model, but if you feel drawn to it, plan on putting in just as much work as any other small business opportunity. There are very few honest and decent get-rich-quick ideas, and most of those involve huge amounts of luck and risk tolerance.

So it’s not get-rich-quick. Why should I follow your blog?

There’s a better way to building success, and you can do it! I know because I’m terrible at this stuff, and it’s working for me.

In the last two years, I have:

  • Left a stressful corporate job that sapped my time and energy
  • Overcome “imposter syndrome” – the fear that I could never be a “real” business owner
  • Established a successful small business that pays my bills and puts me on track to accomplishing my life goals
  • Set up a steady work routine that isn’t difficult, keeps me busy, and grows my business
  • Enjoyed the flexibility of working for myself, when I want to work

So how can I start a successful business?

You can be just as successful as the dudebros in those sleazy promotional videos. This is absolutely true. But if you interview a hundred people who have reached that point, you’ll find for every one or two successful internet marketers, there are ten successful window cleaners, gardeners, and window tinters. My point: avoid the infomercials and do what actually works 95% of the time – and that is to start a business that provides actual value that most everyday people will pay for, instead of looking for schemes online.

Start a business. Any business, really. Extra points if it’s a tried-and-true, no-frills small business idea that’s been done a thousand times. Those are the likeliest to make you money and turn into a valuable book of business over time.

Through a series of interviews with other business owners from various industries, I want to show you that it is less important what you do, and more important that you follow a common formula of learning to believe in yourself, establishing a system of disciplined growth, and once you find that groove, putting in a few years of decent work to build your business and climb into success.

This sounds less exciting than that infomercial.

It’s actually much more enjoyable and fulfilling! What would you rather do: watch a few Youtube videos that make you feel bad for not being filthy rich, but only give you vague or bad information; or, see how the other 95% of business owners have built their success, using simple, tried-and-true methods?

I’m not going to pretend to be the source of all small-business wisdom; I’m just a fellow traveler like you. But as I interview other business owners and collect their wisdom, sharing some of the things I’ve gleaned for myself as well, I think we both can find a more rewarding life.

What do you say? Are you up for the journey?


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